Reality Check!

Turning great ideas into great business by injecting customer insight.

About RealityCheck Consulting.

Reality Check Consulting assists new and/or rapidly expanding businesses in turning great ideas into a commercial success by injecting customer insight into their brand, their organization and offering.

A few examples of what we deliver:

  • Consumer or user trend study.
  • Target and user group identification and profiling.
  • Customer-centered product/service development.
  • Buying-process analysis.
  • Brand platform: Analysis and developement.
  • Agency briefs and briefings.
  • Advertising/marketing communications evaluation.
  • Marketing communications performance study.
  • Agency Account planning services.

How we do it?

  • Analysis of business model and success factors.
  • Ad hoc customer and market research.
  • Enhanced, custom-designed reporting, briefing sessions.
  • Strategy development & Insight implementation support.
  • Remuneration models geared to startup-businesses.

RealityCheck Consulting was founded in 2004 and is owned and managed by Stefan Rydén. A network of partners is used to set up ad-hoc project organisations whenever necessary. More details about StefanRydén can be found below.