Reality Check!

Turning great ideas into great business by injecting customer insight.

About Stefan Rydén.

RealityCheck Consulting is owned and managed by Stefan Rydén. Stefan has a career-long and passionate dedication to consumer insights as key success-factor in the world of business. Spanning almost two decades in a range of different roles and businesses (entrepreneur, marketing executive, ad-agency strategist and consultant) Stefan has continuously championed and successfully used customer insights as a basis for marketing and other business activities.

Over the years, this dedication to customer-centered marketing performance and excellence has manifested itself in numerous international and local awards, such as Epica, Eurobest, London International Advertising Awards, 100wattaren (total 250W!), Gartner CRM Excellence Award, Guldägget and Guldrelationen.

Stefan is currently chairman of IAA Sweden chapter (International Advertising Association), a global network of international marketers from all discplines, with over 4.000 members in more than 70 countries.

Stefan is married and has three children. He lives in Stockholm, Sweden.