Reality Check!

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How Cool Brands Stay Hot – Branding for Generation Y.

Don’t miss the next IAA-event ”How cool brands stay hot” on December 10th @ Berghs School of Communication. Guest speaker is Joeri Van den Bergh, author of the award-winning book HOW COOL BRANDS STAY HOT. He will take us on a journey through the mindset of Generation Y, one of the most marketing-savvy and advertising-cynical generations ever. Franz Drack, Global Marketing Manager of ABSOLUT Vodka, will help provoke a lively discussion about the future of branding.


ons, december 12 2012 » Events