Reality Check!

Turning great ideas into great business by injecting customer insight.

Stefan Rydén speaks at tourism-marketing conference in Baku, Azerbailjan.

Azerbaijan is making a great effort to raise it´s profile in the world of tourism, and recently invited Stefan Rydén of RealityCheck Consulting to speak at a conference dedicated to travel and tourism marketing. Set in Baku on 29-30/3, the keynote speaker the first day was Mr Abulfas Garayev, Minister of culture and tourism, while Stefan Rydén kicked off Day Two with a talk entitled ” Challenges and opportunities in marketing communications for the global tourism industry”. A keen audience of professionals, scholars and students could take in 20 or so speakers from around the world, including the UK, Turkey, South Africa, UAE, Russia and Azerbaijan. Clearly, the tourism industry offers the Azeris many possibilities but there are also major challenges. More on Azerbaijan Tourism here.

tis, mars 27 2012 » Events