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BrandZ 2011: Apple ends Google´s four years as most valuable brand.

Millward Brown today released BrandZ 2011, a global ranking of the world´s most valuable consumerfacing brands. Plenty of food for thought and debate for all branding professionals. The overall Top 20 reads as follows:

  1. Apple         $153,285 M
  2. Google       $111,498 M
  3. IBM            $100,849 M
  4. McDonald’s$81,016 M
  5. Microsoft   $78,243 M
  6. Coca-Cola  $73,752 M
  7. AT&T        $69,916 M
  8. Marlboro    $67,522 M
  9. China Mobile $57,326 M
  10. General Electric $50,318 M
  11. ICBC        $44,440 M
  12. Vodafone  $43,647 M
  13. Verizon    $42,828 M
  14. Amazon    $37,628 M
  15. Walmart   $37,277 M
  16. Wells Fargo $36,786 M
  17. UPS          $35,737 M
  18. HP            $35,404 M
  19. Deutsche Telekom $29,774 M
  20. Visa          $28,553 M

Lots more on the subject here.

mån, maj 9 2011 » Opinions & observations

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