Reality Check!

Turning great ideas into great business by injecting customer insight.

IAA seminar: Swedish design as a competitive international weapon.

Whatever the focus of your international market – heavy trucks, miracle drugs, financial software, furniture or clean technology – understanding the role of Swedish design can help you build your brand. Is it relevant in a global context? How can it be used as a differentiator in a cluttered world?Please join IAA Sweden’s members and other VIP international marketers for stimulating presentations on these topics by Henrik Otto, Senior VP Global Design at Electrolux and Eva Kumlin, CEO of Svensk Form, who also blogs as “Fru Form”. The discussion panel includes Susanna Barrett, former creative director at BVD and chair of the Design Jury for Guldägget 2010, and renowned eyewear and jewelry designer Oscar Magnuson.

  • Where: Svensk Form, Svensksundsvägen 13, Skeppsholmen
  • When: 23 March 17:30 (mingle), 18:30 -20:00 (presentation/discussion)
  • Plus: Wine, appetizers, other refreshments and good company
  • Cost: FREE for IAA members; 250 kr for non-members and guests.

Who was there (RealityCheck!), who was not? Click here for all the pictures…


tor, mars 31 2011 » Events