Reality Check!

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IAA seminar on Nov 16: Sweden – Small country. Top brand.


According to recent independent surveys based on thousands of interviews globally, Sweden’s national image consistently ranks near the top. How does Sweden do it? IKEA, Nobel Prize, Ericsson, Hennes & Mauritz, Scania, Volvo, Absolut… just a few of the big brands that have emerged from our small country of nine million souls, establishing a strong and positive global footprint. Another reason behind Sweden’s success is nation branding, getting the word out about the Swedish business climate and its spirit of innovation.Please join IAA Sweden and other VIP international marketers for a lively discussion of nation branding at Svenska Institutet on November 16. We’ll hear Liselott Bergman, Head of Analysis at Svenska Institutet, present brand study results and illustrate Sweden’s place in the world. This will be followed by a panel discussion with others involved in Swedish brand-building.

  • Where: Svenska Institutet, Slottsbacken 10, Stockholm
  • When: November 16, 18:30 – 20.00
  • Speakers: Liselott Bergman, Head of Analysis, Joakim Norén, Brand Development Monika Wassén, Marketing Manager, Svenska Institutet
  • Cost: 100 kr for IAA members and their guests; 250 kr for non-members
  • RSVP:

tor, november 4 2010 » Events