Reality Check!

Turning great ideas into great business by injecting customer insight.

How global consumer insight is driving Electrolux brand growth.

As chairman of IAA Sweden, I had the pleasure to welcome nearly 50 international marketers to the IAA seminar at Electrolux in Stockholm. After a good mingle, Martin Hörnqvist, VP Strategy and Consumer Insights, gave an exceptionally good talk on how Electrolux is using insights on the global consumer to drive brand growth, finishing with a Q&A that could have continued for several hours. Excellent perfomance by the IAA crew!  If you are interested in participating in future events like this, or joining the IAA, send me a note.

mån, oktober 4 2010 » Events