Reality Check!

Turning great ideas into great business by injecting customer insight.

About customers, experiences and authenticity.

Customers want to feel what they buy is authentic, but ”Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway. Not exactly fresh off the presses, but well worth listening in to: Joseph Pine on what consumers want.

tor, september 30 2010 » Opinions & observations