Reality Check!

Turning great ideas into great business by injecting customer insight.

How Cool Brands Stay Hot – Branding for Generation Y.

Don’t miss the next IAA-event ”How cool brands stay hot” on December 10th @ Berghs School of Communication. Guest speaker is Joeri Van den Bergh, author of the award-winning book HOW COOL BRANDS STAY HOT. He will take us on a journey through the mindset of Generation Y, one of the most marketing-savvy and advertising-cynical generations [...]

more... »

ons, december 12 2012 » Events » Kommentering avstängd

Meet global music mega-phenomenon Spotify at IAA Sweden on April 19.

more... »

tis, april 10 2012 » Events » Kommentering avstängd

Stefan Rydén speaks at tourism-marketing conference in Baku, Azerbailjan.

Azerbaijan is making a great effort to raise it´s profile in the world of tourism, and recently invited Stefan Rydén of RealityCheck Consulting to speak at a conference dedicated to travel and tourism marketing. Set in Baku on 29-30/3, the keynote speaker the first day was Mr Abulfas Garayev, Minister of culture and tourism, while [...]

more... »

tis, mars 27 2012 » Events » Kommentering avstängd

IAA Sweden-seminar, Feb 15, 2012: Anyone interested in € 1.4 billion?

more... »

lör, februari 11 2012 » Events » Kommentering avstängd

IAA seminar: Swedish design as a competitive international weapon.

Whatever the focus of your international market – heavy trucks, miracle drugs, financial software, furniture or clean technology – understanding the role of Swedish design can help you build your brand. Is it relevant in a global context? How can it be used as a differentiator in a cluttered world?Please join IAA Sweden’s members and [...]

more... »

tor, mars 31 2011 » Events » No Comments

RealityCheck på Kustkonferensen 2011.

I samband med Båtmässan i Göteborg arrangerade Västsvenska Turistrådet och Sweboat den 19/2 Kustkonferensen, ett årligen återkommande arrangemang som samlar stora delar av dens svenska båt- och båtturistbranschen . Årets tema var ”Kund i sikte” och diskussionerna kretsade kring kommunikation, trender, nya marknader och kunder. Stefan Rydén på RealityCheck Consulting presenterade delar av projektet Morgondagens [...]

more... »

mån, februari 28 2011 » Events, Opinions & observations, Reality checks » No Comments

IAA seminar on Nov 16: Sweden – Small country. Top brand.

                                                According to recent independent surveys based on thousands of interviews globally, Sweden’s national image consistently ranks near the top. How does Sweden do it? IKEA, Nobel Prize, Ericsson, Hennes & Mauritz, [...]

more... »

tor, november 4 2010 » Events » No Comments

How global consumer insight is driving Electrolux brand growth.

As chairman of IAA Sweden, I had the pleasure to welcome nearly 50 international marketers to the IAA seminar at Electrolux in Stockholm. After a good mingle, Martin Hörnqvist, VP Strategy and Consumer Insights, gave an exceptionally good talk on how Electrolux is using insights on the global consumer to drive brand growth, finishing with a [...]

more... »

mån, oktober 4 2010 » Events » No Comments

IAA seminar: How global consumer insight is driving Electrolux brand growth.

How do you turn consumer insights from LA to Tokyo into profitable growth? What should global marketers be focusing on? Why not join IAA Sweden and other VIP international marketers for a glass of wine and refreshments at Electrolux on September 30th and put your questions directly to Electrolux’s Martin Hörnqvist, Vice President Marketing Strategy [...]

more... »

ons, september 29 2010 » Events » No Comments

Morgondagens Båtliv 2: Presentationen på Stockholmsmässan.

I januari 2010 presenterade vi projektet Morgondagens Båtliv 2: Nytänkarna för den samlade svenska båtbranschen. Detta är ett projekt som jag genomfört åt Stockholmsmässans båtmässor och branschorganisationen Sweboat, och det är en uppföljning av den ursprungliga Morgondagens Båtliv-studien från 2006. Här hittar du en film från själva evenemanget, där även trendanalytikern Göran Adlén medverkade, medan [...]

more... »

tis, september 28 2010 » Events » No Comments