Reality Check!

Turning great ideas into great business by injecting customer insight.

How to make choosing easier

Don´t miss this: We all think we’re good at making choices; many of us even enjoy making them. Sheena Iyengar looks deeply at choosing and has discovered many surprising things about it. For instance, her famous ”jam study,” done while she was a grad student, quantified a counterintuitive truth about decisionmaking — that when we’re [...]

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lör, februari 11 2012 » Opinions & observations » Kommentering avstängd

Sutherland in Stockholm: An admans insights on life and the human nature.

Having worked in advertising for many years, I can assure anybody who is may doubt it, but the beings who work in agencies and crank out our ad-landscape, are actually human. A few of the are more human than others, and Rory Sutherland, who talked in Stockholm the other day, belongs to this category. Watch [...]

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lör, februari 11 2012 » Opinions & observations » Kommentering avstängd

How does marketing communication work – really?

Good question that has been answered to many different ways over the years. Though there is probably no one universal answer, but marketing professionals have always strived to identify a ”model” that can help them organize their work and manage their people. Perhaps the most classic of these is the 1920´s AIDA-model, which is unfortunately [...]

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lör, februari 11 2012 » Opinions & observations » Kommentering avstängd

BrandZ 2011: Apple ends Google´s four years as most valuable brand.

Millward Brown today released BrandZ 2011, a global ranking of the world´s most valuable consumerfacing brands. Plenty of food for thought and debate for all branding professionals. The overall Top 20 reads as follows: Apple         $153,285 M Google       $111,498 M IBM            $100,849 M McDonald’s$81,016 M Microsoft   $78,243 M Coca-Cola  $73,752 M AT&T        $69,916 M Marlboro    [...]

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mån, maj 9 2011 » Opinions & observations » No Comments

What is the best way to build a global brand?

Nigel Hollis of Millward Brown raises some interesting questions about the virtues of global brands: ”I know, I know. If I wrote a book on the subject, how come I am asking this question? Well, I can tell you what the accepted answer is: find a relevant human motivation, tap into it to create brand appeal [...]

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ons, maj 4 2011 » Opinions & observations » No Comments

RealityCheck på Kustkonferensen 2011.

I samband med Båtmässan i Göteborg arrangerade Västsvenska Turistrådet och Sweboat den 19/2 Kustkonferensen, ett årligen återkommande arrangemang som samlar stora delar av dens svenska båt- och båtturistbranschen . Årets tema var ”Kund i sikte” och diskussionerna kretsade kring kommunikation, trender, nya marknader och kunder. Stefan Rydén på RealityCheck Consulting presenterade delar av projektet Morgondagens [...]

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mån, februari 28 2011 » Events, Opinions & observations, Reality checks » No Comments

The Power of the Right Question.

A good point from HBR guest-blogger Scott Anthony: ”The next time you or your team start generating ideas, stop. Step back. Make sure you’ve thought about the question you’re trying to answer. Trust me: it will be worth the extra time…” Read more about The Right Question at HBR.

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tor, februari 17 2011 » Opinions & observations » No Comments

Doing business with people who believe what YOU believe.

Who is your best customer? All those who possibly need what you have? Simon Sinek claims that our goal should be to do business with those who believes in what you believe. Thought-provoking and well worth listeing to…Check it out!

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ons, februari 16 2011 » Opinions & observations » No Comments

Food for Thought: The Innovation timeline 1900-2050.

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ons, februari 16 2011 » Opinions & observations » No Comments

”At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature…” Bill Bernbach.

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ons, februari 16 2011 » Opinions & observations » No Comments