Reality Check!

Turning great ideas into great business by injecting customer insight.

We invite you to an important seminar on international ”return-on-marketing-investments”.

Expectations are rising dramatically on every marketing department to show exactly how their branding, marketing and advertising adds value to the business. Join the IAA as Betsson’s Global Insight Manager, Karin Grohman, will show how Betsson successfully set up processes to navigate and fine-tune its multi-national marketing. Our specially invited commentator is Ulf Herrmansson-Samell, Marketing Director at [...]

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sön, april 28 2013 » Uncategorized » Kommentering avstängd

Looking forward – Into 2013 and beyond…

According to Trendwatching.com, 2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies [...]

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ons, december 12 2012 » Uncategorized » Kommentering avstängd

UNICEF takes integrated campaign one step further in 2012.

We have the privilege of working closely with the UNICEF-organization in Sweden, having the primary responsibility of developing a comprehensive Communications Platform. Presented and adopted in 2011, it covers all forms and communications outlets, including public relations, fund-raising, media-relations, social media, e-commerce, conventional advertising etc…This year, the team at UNICEF, together with agency Forsman Bodenfors [...]

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ons, december 12 2012 » Uncategorized » Kommentering avstängd

Rory Sutherland on rethinking imagination and creativity

Rory Sutherland gives his BIG IDEA presentation about the power of creativity and imagination when engaging consumers. From The Economists The Big Rethink 2012: Consumers.

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ons, april 11 2012 » Uncategorized » Kommentering avstängd